FDU Women's Lacrosse
Social Media Kit

The goal in this collaboration was to create an upbeat dynamic look that reflected the Fairleigh Dickinson University's Women's Lacrosse Program and its momentum going into the 2022 season.

The team imagery showcases each individual's personality. I knew texture would be key in my approach, so I used rough grainy overlays to compliment the spirit of their photos. An Easter egg is the fleck of yellow I stressed in some of the posts to hint at a primary color palette. Primary palettes evoke stability and integrity, perfect for this team!

A unified identity across the all of the graphics was important to stick to.
Enforcing consistency was important to the team's follower growth strategy. 

Overall, I created a social media kit that celebrates the FDU Women's Lacrosse team with a vibrant and energized feel. The Instagram account has had lots of attention from students and alumni, it feels great to give back to my alma mater.